Looking to the Future and Globalism Central to Cevisama 2011 Campaign Creative

Valencia, Spain – Cevisama 2011, the International Fair for Ceramic Tile, Natural Stone and Bathrooms has centered the creative for its promotional campaign on the future and the intent to draw international visitors. The next edition of the fair takes place from February 8-11, 2011 and, continuing the visual elements introduced last year, uses a human figure.


Cevisama is the Spanish ceramic tile industry’s major annual tradefair and is managed in part by ASCER (Spanish Ceramic Tile Manufacturer’s Association) and ICEX (Spanish Institute for Foreign Trade). These organizations are responsible for promoting the Tile of Spain brand worldwide.


International visitors are the core target of the Cevisama 2011 campaign creative.… Continue Reading