Coverings 2014 booth activities schedule for Tile of Spain

Coverings2014logoTile of Spain is pleased to celebrate the 25th anniversary of Coverings. Visitors to the Spanish Pavilion (#5021) will witness some of the most advanced ceramic tile technology and breathtaking design choices the world has to offer from nearly 70 Spanish ceramic and stone manufacturers. Guests will experience cutting-edge technology, sustainable design and diverse architectural solutions.

 

Video presentations will run throughout the show, including award-winning architectural and design projects and an overview of Tile of Spain manufacturers’ achievements featuring beautiful design and products with unsurpassed quality, durability and versatility.

 

PRESENTATIONS IN THE SPANISH PAVILION (#5021) INCLUDE:

 

IT JUST WORKS – Keeping Up with Today’s Consumer

Tuesday 4/29: 12:15 pm -12:45 pm AND 1:15 pm – 1:45 pm
Thursday 5/1: 12:15 pm – 12:45 pm AND 1:15 pm – 1:45 pm

 

The ceramic tile industry moves almost as fast as tech. Manufacturers spend hours researching their target markets, revising product-assortments and services to speak directly to client’s needs. Consumer touch points have all the tools to re-position themselves to be the mouthpiece for the tile industry. Today’s consumer thinks different – is your strategy keeping up?

 

We reveal design-centric corporate strategy and processes that address client needs today before they can even be defined by the masses. The core philosophy it just works – can be easily applied to your business today with the help of this ancient material. Presented by Ryan Fasan.

 

Presenter Ryan Fasan

Presenter Ryan Fasan

REINCARNATION OF CERAMIC CRAFTSMEN – Trends in Color, Inspiration, Textures and Formats

Wednesday 4/30: 12:15 pm – 12:45 pm
Friday 5/2: 12:15 pm – 12:45 pm

 

The rise of services like Etsy, ModCloth and Olde Goode Things show a strong trend towards craft-made materials and products today. Centuries of artisanal history, improved modern technology and collaborative design processes have made ceramic tile a leader in re-defining diverse historical styles to create an enduring artisanal feel in both aesthetics and functionality.

 

Join us for an in-depth trends analysis of color, inspiration, textures & formats that conspire to make ceramics the perfect medium to execute that one-of-a-kind, touch of a master artificer for your clients. With one foot firmly rooted in the past and the other leaping years ahead, modern ceramics are reborn by redefining an iconic and enduring 21st century design language – unique to the individual, yet relevant to the whole. Presented by Ryan Fasan.

 

Once again, ASCER, the Professional Association of Ceramic Tile Manufacturers from Spain, and ICEX Spain Trade and Investment, organize the 2014 Tile of Spain Pavilion.