Tile of Spain, the international brand representing 125 ceramic tile manufacturers belonging to the Spanish Ceramic Tile Manufacturer’s Association (ASCER), announces their schedule of events for Coverings 2017.
Visitors to the Spain Pavilion will witness some of the most advanced ceramic tile technology and breathtaking design choices the world has to offer from 97 Spanish ceramic and stone manufacturers.
The Tile of Spain booth (# 5230), in the center of the pavilion, features presentations and videos, including award-winning architectural and design projects and an overview of Tile of Spain manufacturers’ achievements featuring beautiful design and products with unsurpassed quality, durability and versatility.
Presentations in the Spain Pavilion (Booth 5230) include:
Refine or Re-Define: Ceramic Trends 2017
Wednesday, April 5: 12:45 pm
Thursday, April 6: 12pm
Designers have two paths they can take when conceptualizing a new product: refine an existing concept or re-define the genre. Innovations in the world of ceramics today offer users a buffet of options from both sides.
From hyper realistic stone-looks that capture the tactile sense of the natural material, to sumptuous metals with reflective sheen or oxidized gravitas, tile today can offer an option perfectly refined for the modern palette. Tile of Spain will explore trending styles from different angles including color, finish and format to help develop designers’ sense of what’s truly possible in the ceramic world for 2017 and beyond.
Ceramic for Life
Tuesday, April 4: 12pm and 2pm
Thursday, April 6: 2pm
Friday, April 7: 12pm
Today’s consumer is primed for certain buzzwords – ROI, ease of ownership, value-added, artisanal – to name a few. Ceramics have always offered these benefits and are often selected for just such reasons. Why should your clients select tile instead of a competitive material? How can tile improve your client’s quality of life? How is tile the cheapest option in time, energy and financial sense? Do you ask yourself any of these questions on a daily basis? Join us at the Tile of Spain booth as we explore these questions and their answers to find some solutions that will help your clients choose ceramics for life.
VIP Tour for Architects and Designers
A special VIP tour for architects and designers will be held Thursday April 6th, 12 PM to 2 PM. Register at RSVP at https://tileofspainviptourcoverings2017.eventbrite.com. The tour includes lunch, a trends presentation, and a curated booth tour.
Stay connected with what’s happening in the world of Spanish tile. Follow Tile of Spain and #tileofspain17 on Facebook, Google+ and Instagram at TileofSpainUSA; and on Twitter and Pinterest at TileofSpain.