In addition to the new logo Tile of Spain revealed at Cevisama, a new branded advertising campaign has been launched.
The new Tile of Spain campaign image transmits values such as versatility, personalization, design and innovation. It reflects the Spanish industry’s unique capacity to create differentiated products tailored to meet the needs of each customer. A global campaign, the image will be launched in a number of countries, including the U.S., Russia, Germany, France, Italy, the UK, China and India.
Choosing Spanish ceramic tiles means opting for distinction and quality, features which this eye-catching fingerprint image, which combines tradition and modernity, aims to transmit to international markets through a forceful message: Distinctively Unique.
The fingerprint image further strengthens the idea of the singularity of Spanish ceramic tile products, associating them with values such as personalization, versatility, design and innovation.