CEVISAMA, the International Fair for Ceramic Tiles and Bathroom Furnishings, recently held its 36th edition from February 5-9, 2018 at the Feria Valencia center in Valencia, Spain. A total 506 Spanish exhibitors showcased their latest products and innovations to a record number of over 90,000 industry professionals from more than 65 countries.
State of The Industry
During his introduction at CEVISAMA, Vicente Nomdedeu, the newly appointed president of The Spanish Ceramic Tile Manufacturers’ Association (ASCER), outlined the 2017 production, sales and exports figures that reflect the strength of Spain’s industrial sector.
The Spanish tile industry continues to be vibrant with both sales (+7%) and production (+8%) on the rise yet again. With 75% of all sales made abroad, Spain currently exports to 187 countries worldwide. Strong growth in the USA is particularly noteworthy with a total sales increase of 25.5% in 2017, maintaining the USA’s position as the 2nd largest market for Spanish tile.
New Trends Products Featured
The following provides a brief overview of some of the new trends and innovations showcased by Tile of Spain USA’s
featured companies at CEVISAMA 2018:
Aparici: Natural wood and color combine in the Chalkwood Collection. Available in both traditional planks as well as mosaic pieces, this vintage inspired design adds depth to spaces and is ideal for both floors and walls.
Argenta: Playing on the trend of natural stone imitations, the Hardy Series has been designed as a series of porcelain floor and wall tiles that flaunt the richness, elegance and strength of stone with the benefits of ceramic tile.
With 8 different decorative tiles in one grey color, the Retro
Collection lives up to its name. The geometric inspired flat patterned porcelain tiles feature a matte finish and are available in a 15x15cm size format. The collection is both stain and moisture resistant and is easy to clean, making it an ideal choice for any room.
Cevica: The Jazz Collection re-creates traditional Moroccan-inspired fish scale tileswith softer tones and delicate designs. The new wall tiles allow for creative design opportunities with 7 plain colors and 13 different designs which can be ordered in a single color/pattern or as a mix.
Dune: Various patterns and colors come to life with the mix and match style of the Minimal Chic Collection. The elementary geometry of the shapes and the neutral colors are the basis for variety of decorations. The collection is composed of 2 series: Emporio, a marbling finish, and Factory, a cement finish.
Equipe Ceramicas: Triangular shapes add decorative style to interior walls with the Magical3 Collection. The waterproof geometric tiles are available in 11 different colors and feature a slightly raised relief detail on 2 sides for a unique texture.
Estudio Ceramico: Available in 12 colors and a non-rectified format, the Bohemia Collection plays on traditional subway tiles and creates a more lived-in look for kitchen and bathroom walls. The 5″x10″ size format allows for creative installation beyond the traditional horizontal pattern.
Fanal Ceramicas: Deep shade variations with a metal effect finish, the Planet Collection provides an industrial look in its 5 earth-toned colors and 2 size options that are ideal for both walls and floors. The semi-polished surface catches the eye by alternating between glazed and matte spots.
Grespania: A twist on the natural wood look, the Wabi Sabi collection features a timeless design that provides a feeling of warmth, emotion and closeness. Featuring a palette of natural colors and three notably different finishes, the series responds to the environmental, physical and psychological need to live in harmony with our surroundings.
Ibero Porcelanico: Featuring remarkable personality, the Gravity Collection replicates pure industrial looks with digitally printed metal oxidation patterns. The matte-finish collection with satin gloss highlights is available in a wide range of formats, colors and finishes for both floors and walls. The collection is ideal for high traffic areas such as hotels, restaurants and malls as well as traditional residential living spaces.
Keraben: Modern and sophisticated, the Chic collection is a combination of Victorian aesthetics and functional design. Using Victorian wallpaper as their source of inspiration, the wall tile collection features a skillful palette of color and texture, with a pattern reminiscent of the weave of a fabric that imitates the motion of small delicate leaves.
Natucer: 3D wall tiles from the Dynamic Collection feature innovative shapes such as blocks, cubes and arches to create a play on light and shadow. The collection is available in a variety of colors that can be mixed and matched for a personalized look.
Peronda: FS BRIATI, designed by furniture and interior designer Francisco Segarra, combines cement and vintage patterns in a square format. The plain-colored cement-effect field tile stands out for its strong shade variation. Meanwhile, the décor emulates four smaller tiles that combine cement with a worn pattern in random compositions.
Roca Ceramica: Rectified with a high gloss finish, the Marble Pulpis collection imitates the delicate lines and indisputable elegance of marble. Available in two natural colors, Gris and Vision, and a 12″x36″ size format that makes a sophisticated impact in any room.
Rocersa: Clean and discreet, the Chrono Collection conveys the sobriety and character of natural stone. The collection is based on two cold shades (white and grey) and is suitable for both interior and exterior floors and walls. A variety of thicknesses and high technical specifications allow the collection to meet virtually any architectural requirement.
Saloni: The Textural Collection fuses both cement and textile looks with a handmade appearance. A matte finish and a variety of graphic textures create this minimalist-inspired collection that is alluring to the touch.
Tau Ceramica: Combining design and advanced cooking technology, ASCALE by TAU slabs with TPB tech® technology enables induction cooking directly on the porcelain surface. The partnership with TPB Tech eliminates the need for a tradition glass-ceramic induction cooktop, making it possible to prep, cook and eat in a single space.
Vives: Terrazzo looks are back and revitalized with the Dolce Vita collection. The dynamic and elegant rectified tiles are available in a variety of sizes, colors and special pieces for versatile use.
Tile of Spain Awards
2017 marked the 16th edition of the Tile of Spain Awards. The panel of judges was comprised of world-renowned architects Iñaki Ábalos (Chair), Ángela García Paredes, Ricardo Bak Gordon, Víctor Navarro, Moisés Puente, Martín Azúa and Ramón Monfort. The judges met on November 24th, 2017 in Castellón to decide the winners who were then presented with their prizes at Cevisama 2018.
A winery in Mont-Ras (Baix Empordà, Girona), was named the winner in the Architecture category. The remodeling of three stations on the L9 metro line in Barcelona received first prize in the Interior Design category. For the Final Degree Project, the award went to a residents’ center and tourist information office in Granada’s El Albaicín district.Due to the high standard of the entries, the judges awarded several special mentions in all three categories. Winning projects, images, plans and descriptions are available here: www.tileofspainawards.com
Trans-Hitos 2018 was presented under the theme “Cycles.” Cycles refers to a fresh way of understanding architecture by suggesting that what has been learned in past years will have a great significance in driving a modern view of architecture that thinks about people and seeks to solve their problems by prioritizing user needs.
These exhibitions included the “Celosía,” or Lattice, masterpiece by Elena Oleaza and Louis Sicard, winners of the Trans-Hito competition. A collaboration with the Design School at Harvard University was also featured, as well as a project by Wesam Asali, winner of the 2017 ASCER Awards in the PFC Category. An additional space was dedicated to the exposition of projects from the School of Ceramics and winning projects of the XVI Premios Cerámica (Ceramic Awards). More information on the 2018 Trans-Hitos exhibit is available here: http://bit.ly/TransHitos2018