Tile of Spain Trend Report: Outlook 2012

Emerging from the fall market season and an impressive exhibition of Spanish products and innovation at Cersaie, Tile of Spain has identified a range of key trends and market influences that point towards a bright outlook for 2012.  With a continued dedication that places high priority and importance on innovation, technology, design and sustainability, Tile of Spain represents more than 150 manufacturers serving as the umbrella brand for ASCER, the Spanish Ceramic Tile Manufacturers Association.


Consumer Behavior
When identifying trends, it helps to look at key influencers behind those trends, such as the consumer mindset and the cultural landscape. These factors play an integral role in how people are making buying decisions, especially when it comes to tailoring the spaces where they work, play and live.
Continue Reading