Valencia, Spain – Coverings 2010 will serve as the debut venue in the United States for Tile of Spain’s new global marketing campaign, an aggressive platform with the message: Yes, We Choose Spanish Ceramic.
“It’s a strong statement,” said David Portales, promotions director for ASCER. “But we’re confident that Spanish tile is the ceramic of choice. Because of our manufacturers’ modern designs, boundless creativity, constant technological strides and a firm commitment to the environment. In those regards, we feel this campaign says it all.”
Officially unveiled at Cevisama in February, the campaign will be showcased in all Tile of Spain collateral materials, premiums and booth design at Coverings and other 2010 events.… Continue Reading