Tile of Spain at NeoCon 2010: Show Review

21 de junio de 2010

Miami, FL – Tile of Spain branded manufacturers took NeoCon 2010 as the ideal opportunity to showcase Spain’s leadership in innovation, design and education. Booth #7-8086 at Chicago’s iconic Merchandise Mart was a gathering place for visitors to see Spanish product up close and personal, learn more about trends in ceramic tile and to tour varying regions of Spain through authentic wine and cheese selections.


Ceramic Skin: Form & Function 2010
Patti Fasan, Tile of Spain’s ceramic tile consultant took visitors through the emerging trends in the ceramic industry in a series of seminars ideal for the commercial design specifier. Vibrant images took them through the color, texture, size and shape of ceramic that today’s consumers are looking for to customize and personalize home spaces and work places. Beyond simple wall and floor specifications, the presentation revealed new opportunities, applications and sustainable technologies recently unveiled by the ceramic industry which are being adopted globally by design professionals.


Spanish Products at NeoCon 2010


Ceramica Elias offers a variety of products manufactured through both handmade practices and contemporary innovation. The various grades of roughness and flamed surface differ in each tile, enabling Elias to create beautiful, warm atmospheres for both interiors and exteriors. The Proven?a Series appears as an aged, worn product with a very rustic appearance. Available in three colors to evoke the look of traditional terracotta fired in moruno kilns, where products were partly burnt, under-fired and well-fired, depending on kiln conditions.

One of Keraben’s newest introductions is the Urban Collection, a compact and resilient porcelain material that’s highly technical with strong aesthetic value. The technical properties make it highly resistant to scratches, heavy wear and tear and stress. With 80% recycled material recovered during the production process for water, clay, combustible energy and raw materials, Urban also offers unique applications for sustainable architecture, ventilated facades and elevated technical floors. These unglazed, impervious porcelain paver tiles guarantee high-performance and safety features as well as versatility with six colors, six formats and two finishes.


Natucer earned the Alfa De Plato Award for its new architectural collection LifeArq, innovative wall solutions for architecture and urban environments. A study of light and space resulted in four classes of ceramic, each with a specific characteristic and function designed to satisfy the needs of the construction and design markets for an active and dynamic society. They include:

  • Bamboo, narrow porcelain columns in a variety of colors that when grouped together create a sunshade or can be used for architectural solutions. Colors include Frost, Dark, Crimson, Yolk and Gem. Format is 3.1” diameter x 11.5” and 3.1” diameter x 2.8”.
  • Ivy – In a 2.2” x 7.1” format, these special pieces can be stacked using an internal steel support structure to create a partially shaded wall or even an outdoor enclosure.
  • Scale – Offers a ceramic siding alternative with gently overlapping edges in format 13.8” x 3.9” in colors Frost, Lead, Grizzly and Dark.
  • Channel – Offers another exterior façade application but with more angular approach. Formats include 2.5” x 14.2”, 3.5” x 14.2” and 4.5” x 14.2”.
Roca Ceramica displayed their ground-breaking Top Green Collection which includes the Green Earth and Green Urban series, tiles produced with 80% recycled pre-consumer waste. The Green Earth series reflects earth colors, including ochre-brownish tones. This porcelain tile is an ideal solution for interior spaces with rustic character. Available in beige, crème and ocre. Formats include 17”x17”, 17”x29”, and 12”x12” tile. For a concrete stone finish, Roca offers the Green Urban series. With outstanding performance, this porcelain tile is available in anthracite and gray and is suitable for floor space or wall covering as well as for technical purposes targeting both interiors and exteriors. Green Urban’s minimalism compliments a broad range of style décor, from traditional to contemporary. Available in a 19”x19” format.


Roca Ceramica also showed Pret-A-Porter, an innovative and exclusive system for dry laying floor tiles. Characterized by the absence of grout and mortar, the product has a polymer base laminated to the ceramic tile. The base includes a soft joint that seals every tile without the need for grouting, and a rubber membrane attached to the base that provides anti-skid benefits.


With no mortar or grout, Pret-A-Porter flooring can be used immediately after laying. Offering the utmost versatility, Pret-A-Porter is ideal for both residential and commercial use in shops, hotel or apartment building lobbies as well as temporary architectural applications like showrooms, runways, or exhibitions. It’s also optimal for radiant floors and facilities that may require frequent maintenance as all tiles may be removed individually as needed.

The product embodies high sustainability characteristics as it can be installed directly over an existing floor (provided it is level and stable) meaning there is no need for demolition of an old floor and sending unnecessary waste to a landfill. Each piece is 100% reusable, meeting ISO 14021 requirements. The Pret-A-Porter Collection offers diverse design choices as the 17” x 17” format is available in basic white, crema marfil, three colors of cement (anthracite, sand and ocre) and three colors of stone (sand, beige and brown).


Inalco showed the Sensations Collection, the result of a joint venture between Inalco and architecture studio Bunch, S.L. headed by Sara de la Mata. This collection offers an alternative vision of environmental materials in their purest state. Included in this collection are:

  • Art Clay –Art Clay brings the innovation of ceramic tiles within the sphere of art. The surface reproduces an oil-painted canvas and with a clever combination of colors, textures and contrasts, transmit the sensations traditionally associated with works of art.
  • Concrete – Produced using IPlus Digital Technology, this series presents an updated, contemporary reinterpretation of concrete. Available in a 23.6” x 23.6” format and natural tones as well as the expected white and grey of concrete.
  • Wood – A SlimmKer product that emulates rough, single tone distressed wood. Features two embossed tiles that can be mixed and matched in 23.6” x 47.2”, 11.8” x 47.2”, 7.9 x 47.2”, and 4.3” x x 47.2” formats and white, pearl, khaki and black tones.
Inalco also demonstrated large format capabilities with the 80.8 series in wall and floor applications. This series is inspired by adding a brushed effect to modern wood with slight veining and lineal embossed patterns.


TAU Group’s subsidiary Porcelanatto, recently announced a partnership with prestigious international designer Karim Rashid in an line called NO-Stalgia. Rashid’s portfolio includes some of the most avant-garde projects in the world’s leading hotels, restaurants, public spaces, commercial and residential complexes. The four collections are created in a 23.6” x 23.6” format and four colors each. Using sinuously geometric forms and intricate lines to create impressive optical effects, they showcase a pioneering design concept in the international ceramic sector. The collections include Sensory (Grey, Nude, Pink, Blue), Poetic (Blue, Aura, Pink, Midnight), Emotion (Fire Orange, Grey, Lime, Carbon) and Desire (Violet, Jet, Grey, Lime).

Porcelanosa Group demonstrated its ventilated façade capabilities with Cúbica, a porcelain tile that may look like tiny clusters of mosaics but is actually large-format rectified wall tile. With its embossed surface, Cúbica’s mother-of-pearl sheen changes with the light, giving it a sensation of dynamism. Available in white, marron, gris and marfil and in format 13” x 40”.


The Spanish Ceramic Tile Manufacturer’s Association (ASCER) is the private organization whose primary objective is to support Spain’s ceramic tile manufacturers and the industry as a whole by stewarding and promoting the Tile of Spain brand worldwide. A strong global leader, the ceramic tile industry of Spain comprises 220 manufacturers concentrated primarily in the province of Castellón. For more about tile produced in Spain, contact Tile of Spain Center at the Trade Commission of Spain, 2655 Le Jeune Road, Suite 1114, Coral Gables, FL  33134. Call 305-446-4387 or visit tileofspain.com.


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