Chicago, IL: Ceramics for Life 2019 CEU Event with Poggenpohl


Ryan Fasan, Tile of Spain Consultant and Ceramic Tile Specialist, will present Ceramics For Life: Consumer & Design Trends 2019.

Today’s consumer is primed for certain buzzwords; ROI, ease of ownership, value-added, artisanal to name a few. Ceramics have always offered these benefits and are often selected for just such reasons. Now is the time to double-down on the prevailing opinions and buying behaviors to capitalize on EVERYTHING tile has to offer that truly speaks to the modern consumer. North America still uses a fraction of tile per capita than most other countries in the world and the best opportunity to change that for the better is now. Why should your clients select tile instead of a competitive material? How can tile improve your client’s quality of life? How is tile the cheapest option in time, energy and financial sense?

This session will compare and contrast prevailing consumer and design trends to develop a strong understanding of modern ceramic’s broad appeal and applicability to both. Join us to see where modern ceramics can take your next project.

RSVP on EventBrite Here: