Tile of Spain Connection

PorcelanAtto Announces Collaboration with Designer Karim Rashid

Apr 26, 2010

TAU/Porcelanatto Announces Collaboration with Designer Karim Rashid
What: TAU/Porcelanatto Press Conference
When: April 28, 3-4 pm.
Where: Coverings: The Ultimate Tile & Bath Show – Orlando County Convention Center, Orlando FL, Booth #1723
Description: TAU will announce a partnership with prestigious international designer Karim Rashid. Rashid will be present to lend some insight to his design.

 

Valencia, Spain – TAU Group’s trademark subsidiary Porcelanatto, announces a partnership with prestigious international designer Karim Rashid in a line called NO-Stalgia. This new avant-garde style transports Rashid’s design exuberance to the realm of ceramics, creating a new medium for the decorative field. To officially unveil this line to the US market, TAU, a Tile of Spain branded manufacturer, will hold a press conference at Coverings in Orlando, April 28 from 3-4 pm, booth #1723.

 

Sensory
Poetic
Emotion
Desire

 

With this partnership, Porcelanatto has broken new ground in becoming a leading reference in the contract, architecture, and interior decoration sector, maintaining its well-known commitment to premium quality and customer service. NO-Stalgia represents the official premier in ceramic floors sponsored by Porcelanatto.

 

Karim Rashid’s design theory represents freedom through lively colors and shapes. Refreshing styles that not only set market trends but never cease to break from the conventional mold. No two concepts are alike, although his style is easily recognizable. Rashid is responsible for some of the most avant-garde international projects in the world’s leading hotels, restaurants, public spaces, commercial premises, and residential complexes. Over 3,000 of his designs are currently in production in every sector, he has received approx. 300 awards and works in 35 countries.

 

The four series of the No-Stalgia collection meticulously follow the artistic vision of his work, created in a 24” x 24” format and four colors each. Using sinuously geometric forms and intricate lines to create impressive optical effects, they showcase a pioneering design concept in the international ceramic sector. The collections include Sensory (Grey, Nude, Pink, Blue), Poetic (Blue, Aura, Pink, Midnight), Emotion (Fire Orange, Grey, Lime, Carbon) and Desire (Violet, Jet, Grey, Lime).

 

The collection was designed for architects, decorators, interior designers – experts with a clear design vision, an urban concept of the material, and who seek to create artistic spaces that deliver an impressive impact. The ultimate goal is to express, renew, and personalize each space in a unique way.

 

The Spanish Ceramic Tile Manufacturer’s Association (ASCER) is the private organization whose primary objective is to support Spain’s ceramic tile manufacturers and the industry as a whole by stewarding and promoting the Tile of Spain brand worldwide. A strong global leader, the ceramic tile industry of Spain comprises 220 manufacturers concentrated primarily in the province of Castellón.

 

For more about tile produced in Spain, contact Tile of Spain Center at the Trade Commission of Spain, 2655 Le Jeune Road, Suite 1114, Coral Gables, FL 33134. Call 305-446-4387 or visit  www.spaintiles.info.

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